A passionate polo player and graduate of Oriental Arts Nankai University, Li has over 20 years of experience in media and publishing with the China Railway Publishing House. Li is also involved in event planning through various key projects including the CECF Ordos (2 consecutive terms), China Elite Polo Tournment (8 consecutive terms), Beijing Equestrian Festival and other elite equestrian events. In 2014, his team’s equestrian project has secured funding and support from the China National Publication Foundation. In cooperation with Qingdao City Construction Investment (Group) he is the founder of the first 2017 International Horse Industry Summit& CHCF International Equine Industry Forum – Qingdao, China. In 2018, his team co-hosts the second Global China Equine Industry Summit in Hangzhou with the support of the Sport Bureau of Zhejiang province.