Mr. ChenChe entered the equestrian industry in 2011 as the event director of the Fédération Equestre Internationale (FEI) World Cup Jumping-China League, the first FEI official event in China, and was responsible for the launch of that event.
In 2012, Mr. ChenChe joined BTEA and has served as the Event and Promotion Director of BTEA, the Director of BTEA Youth Committee, and the Deputy Secretary-General of BTEA.
After Mr. ChenChe joined BTEA, he established the first Youth Non- competitive Equestrian Certification System in China—the BTEA Youth Equestrian Level Certification System, the first Non-competitive Equestrian Coach Registration and Employment Certificate System in China. Meanwhile, he continued the BTEA Champions Equestrian Tour, upon which Mr. ChenChe built the Future Star Equestrian Competition, BTEA Racing Open, BTEA Dressage Tour, Beijing Equine Industry Forum and some other events.
At present, Mr. ChenChe accepted the offer from CHIA, and has been leading establishment of China National Youth Equestrian Certification System, the Equestrian Practitioners Qualification Certification and related industry standards.
Before entering the equestrian industry, Mr. ChenChe had more than 15 years’ experience on media. He had worked in newspapers, magazine, television and the internet, and was responsible for international sports news, NBA events reports in China, sports events planning, etc.