Joop Loomans graduated at the Veterinary Faculty of Utrecht University the Netherlands in 1988. The first thirteen years of his career he was an associate and later partner in an eight-vet mixed practice in the east of the Netherlands. His main field of interest was equine and large animal practice with a special focus on management.
In 2001 Joop was asked to join the Department of Equine Sciences at Utrecht University to lead and grow the Equine Clinic. Another mission was to perform scientific research on the social and economic situation of equine veterinarians, including market research in the field of (semi)professional horse owners. This resulted in many submitted scientific articles in international peer reviewed veterinary journals, lectures all around the world and a doctoral thesis entitled: “The equine veterinarian: past present and prospects of a profession”.
After this Joop initiated and organized management and leadership education for veterinarians in Europe, Australia, New Zealand, Canada and the United States with his company Oculus Insights.
In 2010 Joop was asked by the management of the Department of Equine Sciences, Utrecht University to perform a fact-finding mission at Heilan International Equestrian Club in China. This resulted in a long-time relationship. Joop is designer and Chief Veterinarian of the newly build first western equine clinic in mainland China and team veterinarian for the Jiangsu province eventing, show-jumping and dressage teams. He visited Chinese veterinary schools to find young Chinese veterinarians interested in equine healthcare and educated them at the equine clinic of the Heilan International Equestrian Club and at clinics in the Netherlands and Germany.
Oculus Insights has grown to become a global player in the education of veterinarians, consultancy and management of veterinary clinics in North America, Europe and China. Most recently Oculus Insights has started an International Business School for Veterinarians providing the first Veterinary Master of Business Administration (MBA) in the world were Joop is School Director.